Tom Hutton MTB Guiding

About the Client…

A bit of fun this one! MTB Guiding is owned and run by an old friend of ours. Tom runs a mountain bike guiding service across the UK but focusses on Wales, The Lake District, Scotland and the Peak District. We’ve ridden bikes together over many mountains over the years so this is a business we understood well.

The Brief…

MTB Guiding initially just required a logo to use in Word documents. They wanted to appear friendly, fun and approachable. We designed a logo using easy to read type, recognisable graphics and a strap line supplied from Tom.

Our Process…

This has been one of constant evolution over a few years. It began as just supplying a jpeg logo to then producing a flyer, then press adverts, then digital adverts, then a website! We are in frequent contact and monitor ‘click throughs’ from banner adverts and constantly tweak these to see which versions get the best responses. In more recent times we have rebuilt the website in WordPress to be responsive. The process continues to evolve as the guiding business grows – we don’t know what’s next but we know it will be fun!

What we did…

• Design brand style
• Help define tone of copy
• Select the correct images and retouch or manipulate as required
• Design and build responsive WordPress website
• Advertising both digital and print
• Vehicle graphics
• Continued, on-going refinements and adjustments as market dynamics require

What our Client says…

Vertigo have played a huge part in the development of our business. All their work has been spot-on, and their advice, absolutely invaluable. Tom Hutton