About the Client…

P-Wave is a Brand of the SGI Industries Group, a leading supplier to the building maintenance and cleaning industries. Beginning life as a small Brand, P-Wave has grown rapidly in its field to become a major player. Let’s be blunt – this isn’t a ‘sexy’ business, P-Wave sells products for commercial bathrooms and washrooms that smell bad! However, this is big business when one takes into account the huge market for these products.

The Brief…

P-Wave approached Vertigo Design to completely re-design their brand look and feel across web, digital and print. Their old style had been about displaying a commodity item in a clean and conservative style. “It’s all about the fruity smell” was the quote written down in the briefing meeting that gave us the key message and selling point for these products. P-Wave’s fragrance is up to 5 times stronger than their competitors so the concept born was one of being extra bright and extra colourful.

Our Process…

We looked closely at the competitors and discovered that the market as a whole was delivering their message in a very bland manner. With one product in the market being very much like another, designing the brand look and feel to be very different was a good way of differentiating P-Wave. We needed to be careful though as a majority of the buyers of these products are male and middle-aged; over-playing the colour was a concern. Working closely with the M.D. we designed a series of ‘mood boards’ showing differing design solutions. To our surprise (and delight!) the client went for the boldest and most colourful option. Once design style was set we designed and built a new responsive website using WordPress and produced a range of brochures, sales sheets, exhibition stands and digital support material.

What we did…

• Design brand style
• Artwork of all collateral
• Help write and define tone of copy
• Design and build of responsive WordPress website
• Retouch and manipulate old images supplied
• Full print service
• Continued, on-going refinements and adjustments to website and literature

What our Client says…

Creative, contemporary, visionary, design led and particularly good people to do business with – I wouldn’t use anyone else. Nigel Cotterill, Chairman SGI Industries Group

Vertigo Design took our product from its conception to a design that gets people talking and engaging. His understanding of what was needed has been instrumental in turning our product in a Brand. Dave Carson, MD, P-Wave